About Joyatri

Avid thrifter and vintage clothes wearer. Love 1960s and early 1970s styles. Partial to Art Nouveau, Pre-Raphaelite, Victorian, Renaissance and Medieval art. Former art historian. Current packrat. On a continual quest for good-looking, comfortable vegan shoes. Bhangra dancer since 2002. Fascinated by all things Indian. Vegan and animal advocate. 

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Words I like:

"She was dressed, as usual, in an odd assortment of clothes, most of which had belonged to other people." 

Excellent Women by Barbara Pym (1913-1980)

 

 

“I said "Somebody should do something about that." Then I realized I am somebody.”

 Lily Tomlin

 

 

 

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Entries in jeans (2)

Sunday
Jun092013

Denim blue fading up to the sky

In the early 1970s, when I was in junior high school, my friends and I would compete to see who could get more patches on their jeans. At a certain point you could barely detect any denim—sort of like the girl on roller skates in this Flickr stream.

Now I patch my jeans because they have holes in them. I’ve been wearing this pair of Gap jeans for the past 12 years. As I’ve posted before, if I like something, I keep it for years. And mend it until there’s nothing left to mend.

The fabrics for the patches have all come from something else. And most are cosmic themed as that’s my thing

On my right knee is a patch made from a thrifted 1980s Laura Ashley corduroy dress (the rest of the dress is slated to become tote bags). The left knee has a Saturn patch. Saturn was made from a pair of thrifted—and then worn-out—pair of velveteen pants. Leftover fabric from the striped cotton pants I made a few months back were used for Saturn’s rings. Above Saturn is red cotton fabric with white stars last used for the lining of my Indian print bag I made from a thrifted vintage jacket

There's also a patch made from cutting up a stained and worn 1950s cotton tablecloth (which also provides interior layers when I make potholders). And some 1970s fabric that also became potholders. The back has a couple round star patches; the fabric previously used to make a tea cosy.

All these fabrics re-appear on my jeans. Me-made tea cosy, trousers, potholders (to right of lasagna), and bag.

Today I went to one of the few regular car boot sales in London. I only found one small thing, which I’ll show in a later post. For the most part, it was newish clothes, toiletries, and household items and not a whole lot of vintage. A couple things of interest.

This creepy vintage resuscitation dummy comes with inflatable lungs, a heart and its own carrying case. I liked this large vintage French school poster of ‘Les Reptiles.’

My boyfriend treated me to hair salon appointment, hence I don't look as much like a ragamuffin as I could here.

PVC ‘Chanel’-shape jacket, thrifted, Goodwill. Kerchief, present from Jennie of Frocktasia. Jeans, purchased on sale at Gap a dozen years ago. Clogs, thrifted, Goodwill and painted by me. Woven belt free at a clothing swap. Bag, purchased on sale 20 years ago and painted by me (more cosmic motifs). Bangles purchased in India.

Linking up to the 100th edition of Visible Monday. That’s a lot of visibility!

Thursday
Dec132012

Nothing is better than Landlubber clothes

Ad in National Lampoon magazine, November 1971. (Click pic for source)I’ve always been drawn to the Landlubber brand because it has a local history and the brand's label because of the groovy font and the purple/orange color combination.

1970s Landlubber denim dress, thrifted, $6.99. 1970s DR (Design Research) t-shirt, purchased at a yard sale 20 years ago. 1930s bakelite pin, owned for decades. 1970s Lucite ring, thrifted, 50 cents. Bangles from India. Blue tights, thrifted, 99 cents. Metallic blue clogs, thrifted and painted by me. Landlubber brand bell bottoms were the coolest jeans to have in the 1970s. Probably dating from the latter part of the 1970s is this Landlubber denim dress I found recently in my local thrift store.

The Landlubber brand started in Boston. M. Hoffman & Co., a company that made flared trousers for the Navy during World War II and sold them to ex-sailors after the war, had the idea of trying to sell this style to both men and women. They altered the design by shortening the rise and began selling unisex trousers in 1963. These hip-hugger bell bottoms took off like wildfire and reached the peak of their popularity in the early 1970s.

At that time, the company expanded its range and made overalls, dresses, shirts and other item until the end of the decade, when manufacturing ceased.

I once owned a Landlubber maroon corduroy overall skirt (i.e., a skirt with a bib).

Label from overall skirt, from mid-1970s.The label in my dress, probably from around 1976-77. In the early 1990s, a former Landlubber Co. salesman decided to revive the bell bottom look from a generation earlier and bought licensing rights to the Landlubber label. He manufactured them in Greensboro, North Carolina, but the business didn’t last long. A third launch took place in 2004, but from what I can find, it doesn’t seem to have survived either.

It appears that the Hoffman family in Boston still own rights to the label and there is still a very visible remnant, right in my own neighborhood, of how popular these jeans were.

Sign dating from the 1970s on the back of a building in Central Square, Cambridge. I remember aspiring to Landlubbers in the 1970s, but didn't own any. Until now, that is.

Once again, I'm putting a call out for your 'label love' posts. Send me a link to a recent post that shows your favorite vintage clothing labels (for garments you actually own) by December 16. Or if you don't have a blog, you can just email me the photos and your text. I’ll post a ‘round up’ with photos and a link to your post next week.