Snapshot of '75
Tuesday, February 10, 2015 at 05:13PM
Joyatri in 1970s, Amherst, Earth shoes, Fashion, The Boston Phoenix, Vegan, Vintage ad, cartoon tshirts, stereo equipment

Here in the Boston area, we’ve had so much snow lately (over 5 feet this winter), we now have our own Yeti (and he’s vegan!).

That's not the Yeti, just a poor soul digging their car out. The snowbanks are reaching about 7 feet.Being snowed in, I’ve had time to sort through lots of old papers and ephemera (no, I’m not an old newspaper kind of hoarder, just a vintage clothing hoarder). I came across a section of the May 27, 1975 issue of the weekly alternative newspaper The Boston Phoenix, given to me by a friend living in Boston in that decade (I was still in high school in 1975).

Here’s a select snapshot of 1975.

My T-Shirt, Harvard Square, CambridgeGraphic/cartoon t-shirts.

The Cambridge Shop, Harvard Square, CambridgeChris Craft sneakers (which I don’t remember), Jacques Cohen espadrilles and Danskin leotards (which I did wear).

Waterbeds (I had one in college)

Pennsylvania Co., Commonwealth Ave. Boston and The Garage, Harvard Square, CambridgeUsed jeans, corduroys and cut-offs

Sam’s Book Store, 726 Commonwealth Ave. BostonCartoon-type ads by underground/college newspaper comix artist Bruce Walthers

Kalsø Earth Shoes, locations throughout MassachusettsIn high school, I made a pilgrimage to the Amherst location to buy Earth shoes and boots.

Atlantis Sound, Harvard Square, Cambridge and other locationsStereo equipment. I used left-over college scholarship funds to buy my first stereo system – tuner, speakers (both which I had for decades) and turntable (which I am using as I write this). It was a big deal, going into a special sound room to compare different components and spending about 5-6 times what I was paying in monthly rent for my shared apartment.

’75 New England Blues Festival That’s quite a line up!

Feminist calendar

Article on a new publication, Communes, Law and Commonsense: A Legal Handbook for Communities, by Lee Goldstein. “The purpose of this book is to raise people’s consciousness, to make them aware of their neighbors and neighborhoods. You just can’t go out and start a commune. You have to be politically aware of what that decision involves. It’s clear that communes are seen as a political threat, but to what extent can the state enforce the nuclear family?”

This not-very-flattering (my right hand is in my pocket, hence the weird bulge) photo was taken at my high school “Kid Party”--a costume party where many people dressed up as "kids"--hence the pigtails and painted-on freckles). Although taken two years later than the ads above, you can see the graphic t-shirt (it was hot pink wiht a black heart), scuffed-up Earth shoes and cut-off shorts, all of which I’d had since 1975 or earlier.

Do any of these ads bring back memories for you?

I love the hand-drawn quality of ads in local papers in the 1970s and even have a scrapbook somewhere of some ads I saved. Will post when I find it.

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