Landlubber brand bell bottoms were the coolest jeans to have in the 1970s. Probably dating from the latter part of the 1970s is this Landlubber denim dress I found recently in my local thrift store.
The Landlubber brand started in Boston. M. Hoffman & Co., a company that made flared trousers for the Navy during World War II and sold them to ex-sailors after the war, had the idea of trying to sell this style to both men and women. They altered the design by shortening the rise and began selling unisex trousers in 1963. These hip-hugger bell bottoms took off like wildfire and reached the peak of their popularity in the early 1970s.
At that time, the company expanded its range and made overalls, dresses, shirts and other item until the end of the decade, when manufacturing ceased.
I once owned a Landlubber maroon corduroy overall skirt (i.e., a skirt with a bib).
In the early 1990s, a former Landlubber Co. salesman decided to revive the bell bottom look from a generation earlier and bought licensing rights to the Landlubber label. He manufactured them in Greensboro, North Carolina, but the business didn’t last long. A third launch took place in 2004, but from what I can find, it doesn’t seem to have survived either.
It appears that the Hoffman family in Boston still own rights to the label and there is still a very visible remnant, right in my own neighborhood, of how popular these jeans were.
I remember aspiring to Landlubbers in the 1970s, but didn't own any. Until now, that is.
Once again, I'm putting a call out for your 'label love' posts. Send me a link to a recent post that shows your favorite vintage clothing labels (for garments you actually own) by December 16. Or if you don't have a blog, you can just email me the photos and your text. I’ll post a ‘round up’ with photos and a link to your post next week.